Friday, October 30, 2009

Instant Coffee

Good coffee, There is a process to it. And you have to wait. You first smell the beans while they are ground, then the smell and feel of seeping and steam, and then finally the taste. Instant coffee, you get the taste sooner, and it may be good for a sip or two, but you really should have waited for the good stuff to brew.

Coffee is such a simple thing, and it's a staple to most Americans. (Not me, but that's not the point here.) And yet, so many people still pick the instant stuff when there are better things out there.

The recent introduction of the Starbucks brand instant coffee is a perfect example. I've heard -- though I cannot find a link now ('cause I'm not looking, really...) that in the rest of the country, the taste-tests have been mostly quite positive. In New York, however, not so much. In New York, you can get a better cup of coffee that has at least had a couple more steps than "just add water!" in how it's been made, and it's waiting for you so you get it nearly isntantly. As a result, Starbucks instant coffee has been getting quite negative reviews here.

But the problem is that this attitude has gone beyond coffee.

We're all about instant gratification -- myself included. Hopeless romantics are only hopeless because they are too romantic to go beyond a first date when a click isn't instant.

Patience no longer exists in the northeast. The only thing people here will wait for is the next pitch during the playoffs. Outside of the baseball diamond, nobody is willing to put in an extra second, or an extra ounce of work. We all want that perfect job to come right along, that perfect employee, the perfect relationship, the perfect shoe on the first try. And when we find one that feels great from the first second, we take it. And if it feels okay, we toss it aside forgetting that tough leather needs to be broken in. And then they are the greatest shoes you've ever owned, and that before pretty designs hit the sky, the fuse of the fireworks has to be lit.

I'm mixing metaphors, many times over, but I'm sure you get the point.

And if you don't want to weed through the metaphors to figure it out, here it is: Sometimes a little work and patience is worth it.

In other words: Smell the beans, then make the coffee. Micro-ground powder is not a bean. After all, nobody's ever said, "You have to try this instant coffee! It's amazing!"

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